Brand identity

Brand Identity

Brand Identity is the visible elements of a brand, resembling colour, design, and emblem, that determine and distinguish the brand in customers’ minds. .

- Brand identity

Brand identification is distinct from brand image. The previous corresponds to the intent behind the branding and the way in which an organization does the next—all to domesticate a sure picture in customers’ minds: Chooses its identity Designs its logo Makes use of colours, shapes, and different visible parts in its merchandise and promotions Crafts the language in its commercials Trains workers to work together with clients

Features of Brand Identity

STRONG BRANDING MAKES YOU MEMORABLE
While many consumers take the time to research and compare options, others choose whatever they happen to recognize. It is for this reason, established companies like Coca-Cola, Starbucks and KFC spend billions a year on advertising.
BRAND RECOGNITION BUILDS TRUST
Another less obvious benefit of perfecting brand identity? A smartly designed website can make your company appear stronger and bigger than competitors. Customers tend to place greater trust in more established companies.
STRONG BRANDING FILTERS OUT BAD LEADS
Next, curating a strong brand identity filters leads on your behalf. The reality is you don't want to do business with everyone; you want to do business with the people who are most aligned with your core values.
BRAND IDENTITY SUPPORTS PRODUCT LAUNCHES
No matter your vertical, opportunities to introduce new products and services to the marketplace will always exist. Listening to customers, anticipating their wants and creating innovative solutions is good business.

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