Brand Identity is the visible elements of a brand, resembling colour, design, and emblem, that determine and distinguish the brand in customers’ minds. .
Brand identification is distinct from brand image. The previous corresponds to the intent behind the branding and the way in which an organization does the next—all to domesticate a sure picture in customers’ minds: Chooses its identity Designs its logo Makes use of colours, shapes, and different visible parts in its merchandise and promotions Crafts the language in its commercials Trains workers to work together with clients
Features of Brand Identity
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